The Story of Fantastic Frank
About us
Founded in Stockholm in 2010, Fantastic Frank has franchise offices in exciting cities across Europe, the US and UAE. We are an international real estate chain handling transactions, customers, and marketing all over the world.
Our property sales are driven by our motto "Inspire to Buy." The interior-design-magazine focus on sales has made us one of the world’s most well-known real estate brands. Our sales model is based on collaboration between brokers, interior designers, and photographers. The visual focus and high-quality brokerage service distinguish us from the rest.
Our Scandinavian heritage is strong throughout all that we do, from inspiration to business. Availability, Quality, and Inspiration are at the core of our business and brand values.
When asked "Who is Frank?" we like to answer "You Are Fantastic. We Are Frank."
Our franchise offer
Every day, people contact us to sell their apartments or houses with Fantastic Frank. They are drawn to our marketing and business approach, identifying with us more than with competitors stuck in old habits. Our model benefits both our clients and real estate agents. We are now inviting new franchisees to open their own Fantastic Frank offices. In the coming years, we plan to open franchise offices in exciting cities across the world with high demand and growth, where we can make a difference.
Management team
The history of Fantastic Frank
PROLOGUE – With the internet revolution, digital marketing quickly developed a dependence on media-rich content. The real estate business transitioned to the internet slowly in the early 2000s.
POINT OF DEPARTURE – By 2010, the real estate business wasn't fully online. Digital images and marketing lagged behind other advertising. The typical real estate ad on the internet in 2010 featured a dozen wide-angle images, shot with a bright flash either by a "professional real estate photographer" or by the agent themselves, accompanied by big words in an extremely sales-oriented text primarily focused on square meters, address, and price.
A NOVEL APPROACH – Fantastic Frank was founded in 2010, born out of frustration with the underdeveloped real estate business. No other industry sells million-euro properties without a marketing strategy. In Fantastic Frank's model, a marketing strategy for real estate sales produces photographs that communicate with the target audience, the intended buyer. To achieve this, Fantastic Frank combined elements of interior design magazines with the real estate business. The result was immediate worldwide recognition within the first year, with mentions in most newspapers in Sweden and Western Europe. Major articles were published by Wallpaper* Magazine, Fast Company, Elle Decoration, Expressen, Herald Tribune, and MorgonPosten.
AN ESTABLISHED BRAND – In its first years, Fantastic Frank developed the concept and brand, opening three offices and collaborating with influential brands and individuals to strengthen the brand. In late 2017, Kinfolk listed the founders of Fantastic Frank among 40 entrepreneurs worldwide who have transformed and inspired their respective industries. By 2020, ten years after its launch, the real estate sector in Northern Europe had made significant progress. A few local agencies in other countries embraced the Fantastic Frank concept and made improvements in their local markets. Fantastic Frank is now established in seven European countries, the US, and the UAE. The journey has just begun.
